Funnels can be made complex … actually complicated, so complicated that many people quit prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Zen Cart Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Zen Cart Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Zen Cart Shopping Cart Software
A common way to do this is what’s known as the “AIDA” model:
Zen Cart Shopping Cart Software
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have huge plans for funnel home builders in the works soon!Zen Cart Shopping Cart Software
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Zen Cart Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.Zen Cart Shopping Cart Software
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Zen Cart Shopping Cart Software
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!