Funnels can be complicated … actually complicated, so complex that most people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Zapier Samcart Shipsattion Country
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Zapier Samcart Shipsattion Country
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Zapier Samcart Shipsattion Country
A typical way to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or attain their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you register, because I have big prepare for funnel contractors in the works soon!Zapier Samcart Shipsattion Country
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Zapier Samcart Shipsattion Country
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to encourage people.
There is so much details out there that it is incredibly tough to understand which to trust.Zapier Samcart Shipsattion Country
Social evidence gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Zapier Samcart Shipsattion Country
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!