Funnels can be made complex … really made complex, so complicated that the majority of people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
A common method to do this is what’s called the “AIDA” model:
X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have huge plans for funnel contractors in the works soon!X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best mental weapon we have to persuade people.
There is so much information out there that it is extremely hard to understand which to trust.X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.X-cart Remove “the Powerful Shopping Cart Software For Web Stores And E-commerce”
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% money back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!