Funnels can be complicated … truly made complex, so complicated that many people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? WordPress Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?WordPress Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. WordPress Sell Online Courses
A common method to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However ensure you register, due to the fact that I have big prepare for funnel builders in the works soon!WordPress Sell Online Courses
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.WordPress Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much information out there that it is incredibly hard to understand which to trust.WordPress Sell Online Courses
Social evidence provides us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.WordPress Sell Online Courses
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!