Funnels can be made complex … actually made complex, so complex that many people give up prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? WordPress Plugin To Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?WordPress Plugin To Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. WordPress Plugin To Sell Online Courses
A common method to do this is what’s known as the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big prepare for funnel contractors in the works soon!WordPress Plugin To Sell Online Courses
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.WordPress Plugin To Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.WordPress Plugin To Sell Online Courses
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.WordPress Plugin To Sell Online Courses
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!