Funnels can be complicated … truly complicated, so complex that most people quit before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Woocommerce Vs Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Woocommerce Vs Samcart
Well, it certainly caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Woocommerce Vs Samcart
A typical method to do this is what’s known as the “AIDA” model:
Woocommerce Vs Samcart
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make sure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!Woocommerce Vs Samcart
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Woocommerce Vs Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Woocommerce Vs Samcart
Social evidence offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Woocommerce Vs Samcart
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day refund 110% refund guarantee.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!