Funnels can be made complex … truly complicated, so complicated that most people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Woocommerce Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Woocommerce Sell Online Courses
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Woocommerce Sell Online Courses
A typical method to do this is what’s known as the “AIDA” model:
Woocommerce Sell Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make sure you register, since I have huge plans for funnel builders in the works quickly!Woocommerce Sell Online Courses
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Woocommerce Sell Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely difficult to understand which to trust.Woocommerce Sell Online Courses
Social evidence provides us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Woocommerce Sell Online Courses
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!