Funnels can be made complex … truly made complex, so complex that most people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Woocommerce Checkout Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Woocommerce Checkout Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Woocommerce Checkout Samcart
A typical way to do this is what’s known as the “AIDA” model:
Woocommerce Checkout Samcart
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However ensure you register, since I have huge plans for funnel home builders in the works soon!Woocommerce Checkout Samcart
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Woocommerce Checkout Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is incredibly tough to know which to trust.Woocommerce Checkout Samcart
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Woocommerce Checkout Samcart
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!