Funnels can be complicated … really made complex, so complex that the majority of people give up before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Woocommerce Based Solutions For Sell Online Courses
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Woocommerce Based Solutions For Sell Online Courses
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Woocommerce Based Solutions For Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you register, because I have big prepare for funnel builders in the works soon!Woocommerce Based Solutions For Sell Online Courses
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Woocommerce Based Solutions For Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot information out there that it is exceptionally difficult to understand which to trust.Woocommerce Based Solutions For Sell Online Courses
Social proof provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Woocommerce Based Solutions For Sell Online Courses
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!