Funnels can be complicated … actually made complex, so complex that most people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Wix To Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?Wix To Sell Online Courses
Well, it definitely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Wix To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … But ensure you register, because I have huge plans for funnel builders in the works quickly!Wix To Sell Online Courses
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Wix To Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best mental weapon we need to encourage people.
There is so much info out there that it is incredibly challenging to know which to trust.Wix To Sell Online Courses
Social evidence offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Wix To Sell Online Courses
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
