Funnels can be complicated … truly complicated, so complex that the majority of people give up before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Wix Or Samcart
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Wix Or Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Wix Or Samcart
A common method to do this is what’s known as the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, since I have huge prepare for funnel builders in the works quickly!Wix Or Samcart
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Wix Or Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is a lot information out there that it is incredibly tough to understand which to trust.Wix Or Samcart
Social proof offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re almost ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Wix Or Samcart
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You require in fact to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!