Funnels can be complicated … truly made complex, so complex that the majority of people quit before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Wishlist Member And Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Wishlist Member And Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Wishlist Member And Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
Wishlist Member And Samcart
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make sure you sign up, since I have big plans for funnel home builders in the works quickly!Wishlist Member And Samcart
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Wishlist Member And Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Wishlist Member And Samcart
Social evidence provides us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Wishlist Member And Samcart
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!