Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Wholesale Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Wholesale Shopping Cart Software
Well, it definitely caught on since Samcart has the ability to charge very high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Wholesale Shopping Cart Software
A typical way to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … However make certain you sign up, because I have big plans for funnel home builders in the works soon!Wholesale Shopping Cart Software
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Wholesale Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Wholesale Shopping Cart Software
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Wholesale Shopping Cart Software
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!