Funnels can be made complex … actually complicated, so complicated that most people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Who Owns Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Who Owns Samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Who Owns Samcart
A common way to do this is what’s called the “AIDA” design:
Who Owns Samcart
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you register, due to the fact that I have huge plans for funnel home builders in the works quickly!Who Owns Samcart
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Who Owns Samcart
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is extremely difficult to understand which to trust.Who Owns Samcart
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Who Owns Samcart
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!