Funnels can be complicated … really complicated, so complicated that most people give up before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Which Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Which Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Which Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make certain you sign up, because I have huge plans for funnel contractors in the works quickly!Which Shopping Cart Software
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Which Shopping Cart Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we need to convince people.
There is so much information out there that it is extremely challenging to know which to trust.Which Shopping Cart Software
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Which Shopping Cart Software
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!