Funnels can be complicated … really complicated, so complex that the majority of people give up before they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page? Where To Sell Online Courses
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Where To Sell Online Courses
Well, it definitely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Where To Sell Online Courses
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works soon!Where To Sell Online Courses
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Where To Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is incredibly hard to understand which to trust.Where To Sell Online Courses
Social evidence provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Where To Sell Online Courses
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!