Funnels can be complicated … actually complicated, so complicated that many people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Where To Sell Online Course As Affiliate Vendor
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Where To Sell Online Course As Affiliate Vendor
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Where To Sell Online Course As Affiliate Vendor
A typical method to do this is what’s called the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, since I have big prepare for funnel contractors in the works soon!Where To Sell Online Course As Affiliate Vendor
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Where To Sell Online Course As Affiliate Vendor
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we need to convince people.
There is so much information out there that it is extremely challenging to understand which to trust.Where To Sell Online Course As Affiliate Vendor
Social proof offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Where To Sell Online Course As Affiliate Vendor
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!