Funnels can be complicated … actually complicated, so complicated that most people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Where To Sell My Online Courses
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Where To Sell My Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Where To Sell My Online Courses
A common method to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have big prepare for funnel builders in the works soon!Where To Sell My Online Courses
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Where To Sell My Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is extremely hard to understand which to trust.Where To Sell My Online Courses
Social proof gives us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Where To Sell My Online Courses
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!