Funnels can be complicated … truly complicated, so complex that most people quit before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Where To Find Ebooks & Courses To Sell Online
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Where To Find Ebooks & Courses To Sell Online
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Where To Find Ebooks & Courses To Sell Online
A common method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But make sure you register, due to the fact that I have huge plans for funnel home builders in the works soon!Where To Find Ebooks & Courses To Sell Online
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Where To Find Ebooks & Courses To Sell Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much info out there that it is extremely difficult to know which to trust.Where To Find Ebooks & Courses To Sell Online
Social proof provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Where To Find Ebooks & Courses To Sell Online
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!