Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Where Should I Sell My Online Course
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Where Should I Sell My Online Course
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Where Should I Sell My Online Course
A common method to do this is what’s called the “AIDA” design:
Where Should I Sell My Online Course
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to purchase
Many sales funnels extend these steps throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you register, since I have huge prepare for funnel builders in the works soon!Where Should I Sell My Online Course
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Where Should I Sell My Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot information out there that it is incredibly difficult to understand which to trust.Where Should I Sell My Online Course
Social evidence gives us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Where Should I Sell My Online Course
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!