Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Where Does Pat Flynn Sell His Online Course
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Where Does Pat Flynn Sell His Online Course
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Where Does Pat Flynn Sell His Online Course
A common method to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or attain their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!Where Does Pat Flynn Sell His Online Course
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Where Does Pat Flynn Sell His Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely difficult to know which to trust.Where Does Pat Flynn Sell His Online Course
Social proof gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Where Does Pat Flynn Sell His Online Course
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!