Funnels can be complicated … actually made complex, so complicated that the majority of people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Where Can I Sell My Online Courses
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Where Can I Sell My Online Courses
Well, it certainly caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Where Can I Sell My Online Courses
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
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This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Where Can I Sell My Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we have to convince people.
There is so much information out there that it is incredibly difficult to understand which to trust.Where Can I Sell My Online Courses
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Where Can I Sell My Online Courses
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!