Funnels can be complicated … really made complex, so complicated that most people give up before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? What Is The Main Function Of Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?What Is The Main Function Of Shopping Cart Software
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. What Is The Main Function Of Shopping Cart Software
A typical method to do this is what’s known as the “AIDA” design:
What Is The Main Function Of Shopping Cart Software
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, because I have huge plans for funnel builders in the works quickly!What Is The Main Function Of Shopping Cart Software
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.What Is The Main Function Of Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot info out there that it is extremely hard to understand which to trust.What Is The Main Function Of Shopping Cart Software
Social evidence offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.What Is The Main Function Of Shopping Cart Software
Reviews have revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!