Funnels can be made complex … actually complicated, so complex that many people give up prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Website To Sell Online Courses
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Website To Sell Online Courses
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Website To Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or achieve their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!Website To Sell Online Courses
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Website To Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly difficult to understand which to trust.Website To Sell Online Courses
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Website To Sell Online Courses
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are several effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!