Funnels can be made complex … really made complex, so complex that most people quit prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Website For Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Website For Selling Online Courses
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Website For Selling Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
Website For Selling Online Courses
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big plans for funnel builders in the works soon!Website For Selling Online Courses
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Website For Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.Website For Selling Online Courses
Social evidence provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Website For Selling Online Courses
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!