Funnels can be made complex … truly made complex, so complex that the majority of people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
A typical method to do this is what’s referred to as the “AIDA” design:
Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel contractors in the works quickly!Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly challenging to understand which to trust.Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
Social proof provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.Web Hosting Services Often Offer Free Shopping Cart Software To Websites Hosted On Their Servers.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!