Funnels can be complicated … actually complicated, so complex that many people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Wat Is Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Wat Is Samcart
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Wat Is Samcart
A common method to do this is what’s referred to as the “AIDA” design:
Wat Is Samcart
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!Wat Is Samcart
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Wat Is Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Wat Is Samcart
Social proof offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Wat Is Samcart
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!