Funnels can be complicated … truly complicated, so complex that most people quit prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Value Propositions That Sell Online Course
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Value Propositions That Sell Online Course
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Value Propositions That Sell Online Course
A typical way to do this is what’s known as the “AIDA” model:
Value Propositions That Sell Online Course
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their pain or achieve their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you sign up, due to the fact that I have big prepare for funnel contractors in the works soon!Value Propositions That Sell Online Course
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Value Propositions That Sell Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the very best mental weapon we have to encourage people.
There is so much info out there that it is extremely difficult to know which to trust.Value Propositions That Sell Online Course
Social proof provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Value Propositions That Sell Online Course
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!