Funnels can be made complex … actually made complex, so complicated that most people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Using Google Ads To Sell Online Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Using Google Ads To Sell Online Course
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Using Google Ads To Sell Online Course
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or attain their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … But make certain you sign up, because I have big plans for funnel contractors in the works quickly!Using Google Ads To Sell Online Course
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Using Google Ads To Sell Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we have to encourage people.
There is so much info out there that it is incredibly difficult to understand which to trust.Using Google Ads To Sell Online Course
Social proof offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Using Google Ads To Sell Online Course
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!