Funnels can be made complex … actually made complex, so complex that most people give up before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Use Samcart To Capture Emails
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
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Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Use Samcart To Capture Emails
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
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This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Use Samcart To Capture Emails
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to encourage people.
There is so much info out there that it is incredibly challenging to understand which to trust.Use Samcart To Capture Emails
Social proof offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.Use Samcart To Capture Emails
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!