Funnels can be complicated … actually made complex, so complex that most people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Top Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Top Shopping Cart Software
Well, it definitely caught on since Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Top Shopping Cart Software
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or attain their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But ensure you register, since I have huge prepare for funnel builders in the works soon!Top Shopping Cart Software
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Top Shopping Cart Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is exceptionally hard to know which to trust.Top Shopping Cart Software
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Top Shopping Cart Software
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!