Funnels can be complicated … truly complicated, so complicated that many people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Thrive Themes Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Thrive Themes Samcart
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Thrive Themes Samcart
A typical way to do this is what’s referred to as the “AIDA” design:
Thrive Themes Samcart
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you register, because I have big plans for funnel contractors in the works quickly!Thrive Themes Samcart
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Thrive Themes Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is incredibly tough to know which to trust.Thrive Themes Samcart
Social proof offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Thrive Themes Samcart
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% refund warranty.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!