Funnels can be complicated … actually made complex, so complex that many people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Thinkific Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Thinkific Samcart
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Thinkific Samcart
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make sure you sign up, because I have huge plans for funnel home builders in the works quickly!Thinkific Samcart
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Thinkific Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to persuade people.
There is a lot details out there that it is extremely hard to know which to trust.Thinkific Samcart
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Thinkific Samcart
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!