Funnels can be made complex … truly made complex, so complex that many people give up before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Theme Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Theme Selling Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Theme Selling Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make sure you sign up, since I have big prepare for funnel home builders in the works quickly!Theme Selling Online Courses
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Theme Selling Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.Theme Selling Online Courses
Social proof provides us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Theme Selling Online Courses
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!