Funnels can be complicated … truly complicated, so complex that most people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? The Ultimate Upsell Samcart
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?The Ultimate Upsell Samcart
Well, it certainly caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. The Ultimate Upsell Samcart
A typical method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!The Ultimate Upsell Samcart
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.The Ultimate Upsell Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is extremely hard to know which to trust.The Ultimate Upsell Samcart
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.The Ultimate Upsell Samcart
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!