Funnels can be made complex … actually complicated, so complicated that many people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? The Secret To Selling An Online Course
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?The Secret To Selling An Online Course
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. The Secret To Selling An Online Course
A typical way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!The Secret To Selling An Online Course
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.The Secret To Selling An Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is exceptionally hard to know which to trust.The Secret To Selling An Online Course
Social evidence provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically all set to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.The Secret To Selling An Online Course
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!