Funnels can be complicated … actually complicated, so complex that the majority of people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? The Best Ecommerce Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?The Best Ecommerce Shopping Cart Software
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. The Best Ecommerce Shopping Cart Software
A typical way to do this is what’s referred to as the “AIDA” design:
The Best Ecommerce Shopping Cart Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make certain you sign up, since I have huge plans for funnel contractors in the works quickly!The Best Ecommerce Shopping Cart Software
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.The Best Ecommerce Shopping Cart Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we have to convince people.
There is so much details out there that it is exceptionally difficult to know which to trust.The Best Ecommerce Shopping Cart Software
Social evidence offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.The Best Ecommerce Shopping Cart Software
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!