Funnels can be made complex … really complicated, so complex that most people quit prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Test A Samcart Payment Page
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Test A Samcart Payment Page
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Test A Samcart Payment Page
A typical way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make certain you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!Test A Samcart Payment Page
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Test A Samcart Payment Page
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much information out there that it is exceptionally difficult to know which to trust.Test A Samcart Payment Page
Social proof gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Test A Samcart Payment Page
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!