Funnels can be made complex … truly complicated, so complicated that many people quit before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Teachable And Samcart Zapier
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Teachable And Samcart Zapier
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Teachable And Samcart Zapier
A common method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, due to the fact that I have big prepare for funnel builders in the works soon!Teachable And Samcart Zapier
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Teachable And Samcart Zapier
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.Teachable And Samcart Zapier
Social proof gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.Teachable And Samcart Zapier
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!