Funnels can be complicated … truly made complex, so complex that many people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Well, it certainly caught on because Samcart has the ability to charge very high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
A common way to do this is what’s known as the “AIDA” model:
Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … But make sure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly difficult to know which to trust.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Social proof gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Tea Leaves Add To Cart Powered By X-cart Shopping Cart Software
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!