Funnels can be complicated … really made complex, so complicated that the majority of people give up prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Taxjar Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Taxjar Samcart
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Taxjar Samcart
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or attain their desired condition
Action: provide the chance to buy
Most sales funnels extend these steps across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, because I have big prepare for funnel builders in the works soon!Taxjar Samcart
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Taxjar Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.Taxjar Samcart
Social proof provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Taxjar Samcart
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require in fact to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!