Funnels can be made complex … actually complicated, so complex that the majority of people give up before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Suspend Samcart Account
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Suspend Samcart Account
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Suspend Samcart Account
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or attain their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have big plans for funnel contractors in the works quickly!Suspend Samcart Account
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Suspend Samcart Account
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to convince people.
There is a lot information out there that it is exceptionally hard to know which to trust.Suspend Samcart Account
Social evidence provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Suspend Samcart Account
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You need really to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!