Funnels can be complicated … truly complicated, so complicated that the majority of people quit before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Steps To Sell A Online Course
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Steps To Sell A Online Course
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Steps To Sell A Online Course
A common method to do this is what’s called the “AIDA” model:
Steps To Sell A Online Course
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But ensure you register, due to the fact that I have big plans for funnel builders in the works quickly!Steps To Sell A Online Course
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Steps To Sell A Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is a lot details out there that it is exceptionally tough to know which to trust.Steps To Sell A Online Course
Social evidence provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.Steps To Sell A Online Course
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!