Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Spin Selling Online Course
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Spin Selling Online Course
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Spin Selling Online Course
A typical way to do this is what’s called the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … But make sure you sign up, since I have big plans for funnel home builders in the works quickly!Spin Selling Online Course
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Spin Selling Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is a lot information out there that it is extremely tough to understand which to trust.Spin Selling Online Course
Social evidence gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Spin Selling Online Course
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!