Funnels can be made complex … really made complex, so complex that the majority of people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Software For Training Providers To Sell Courses Online
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Software For Training Providers To Sell Courses Online
Well, it certainly caught on since Samcart is able to charge very high prices for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Software For Training Providers To Sell Courses Online
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!Software For Training Providers To Sell Courses Online
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Software For Training Providers To Sell Courses Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much information out there that it is extremely hard to understand which to trust.Software For Training Providers To Sell Courses Online
Social proof provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Software For Training Providers To Sell Courses Online
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!