Funnels can be made complex … actually made complex, so complicated that most people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
A typical method to do this is what’s called the “AIDA” design:
Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … But make certain you register, due to the fact that I have huge prepare for funnel builders in the works soon!Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we have to convince individuals.
There is so much information out there that it is exceptionally hard to know which to trust.Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Software Design For A Shopping Cart Class Used By Online Merchant For Python On Scarft
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!