Funnels can be complicated … truly complicated, so complex that the majority of people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Social Selling Online Course
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Social Selling Online Course
Well, it absolutely caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Social Selling Online Course
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Social Selling Online Course
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Social Selling Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best mental weapon we have to encourage individuals.
There is a lot information out there that it is extremely tough to know which to trust.Social Selling Online Course
Social proof provides us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Social Selling Online Course
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require in fact to request their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!