Funnels can be made complex … really made complex, so complex that the majority of people quit before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Sites Like Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Sites Like Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Sites Like Samcart
A common method to do this is what’s called the “AIDA” model:
Sites Like Samcart
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!Sites Like Samcart
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Sites Like Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much information out there that it is incredibly hard to understand which to trust.Sites Like Samcart
Social proof offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Sites Like Samcart
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!