Funnels can be complicated … truly complicated, so complicated that many people give up prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Site Photzy.samcart.com
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Site Photzy.samcart.com
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Site Photzy.samcart.com
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, because I have huge prepare for funnel home builders in the works quickly!Site Photzy.samcart.com
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Site Photzy.samcart.com
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much information out there that it is exceptionally difficult to know which to trust.Site Photzy.samcart.com
Social evidence gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Site Photzy.samcart.com
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!