Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Similar To Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Similar To Samcart
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Similar To Samcart
A common method to do this is what’s referred to as the “AIDA” model:
Similar To Samcart
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make sure you register, because I have huge prepare for funnel home builders in the works quickly!Similar To Samcart
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Similar To Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely hard to know which to trust.Similar To Samcart
Social proof offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Similar To Samcart
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!